SEO Services

Search engine marketing and optimisation are about optimising websites for search engines such as Google, Bing or Yahoo. It works by maximising the number of people (traffic) visiting your website through a combination of technical changes, quality content and relevancy to the search term being searched. What must be understood from the offset is there are so many impacting factors when trying to rank a website highly on the likes of Google. Without hopefully not confusing everyone, there is so much more to SEO. Understanding SEO requires a knowledge of how search engines crawl a website and tailor your data to most likely return in the results based on the relevancy of your content. Knowledge of white hat practices has never been more important to online businesses. Google ranks websites by over 200 factors and can also penalise your site if you do not adhere to the rules (using black hat practices).

OK, so now you know what these three letters stand for, what is it all about and how important is it to your business? In a nutshell, all the content you post up online via your website, be it blogs, pages, videos, images, downloads, or apps, must be optimised for search engines to find it. Right now, in 2019, ensuring your website is fine-tuned to show up on the front page of Google and other search engines for your niche can be the deciding factor between a business that’s thriving and one that will no longer exist next year. Crucially, what often gets overlooked is the website’s design. The design is a core fundamental of SEO, and site construction must first be optimised to ensure a solid SEO strategy is achieved. Good web design is the foundation of Technical SEO.

Firstly, we are not a large SEO agency, and you will not be assigned to a junior and disappear under an extensive list of clients like with a larger SEO company. We pride ourselves on being a dedicated expert SEO team who operate as a direct extension of your staff, being directly on hand to help immediately. Our experience in data analysis, digital marketing and commercial practices will dramatically increase your business potential when coupled with our Technical SEO services.

We never promise overnight success; SEO is a long game. Many clients see the promise of page 1 rankings within a month from email spamming firms. If a company is offering this, it’s safe to bet they are using heavy risk strategies. Digital Tepee SEO services only use tried and tested methods to rank your site naturally and safely, so your online visibility remains constant and at no risk of a Google penalty. The ranking also depends on many other factors like domain authority, domain age, existing link profile etc. Every client is different, and we will advise you from day one what we think is required for your business.

Here at Digital Tepee SEO services, we only implement search engine optimisation following best SEO practices, strategies, techniques and tactics. We follow search engine rules and policies that focus exclusively on a human audience instead of search engines. For example, a website that focuses on content relevancy and organic ranking while optimised for search engines is considered optimised using White Hat practices. Using search terms and keyword analysis, content marketing and social distribution to improve link popularity, and writing content for human readers are good examples of White Hat techniques. However, we also understand that Googles guidelines are not set in stone, and we always look to find the best SEO practices for clients within a sensible and well-thought safe strategy. Yes, this may include what some might call black hat techniques (we don’t like that term, really), but as a digital marketing company, we aim to win and find out how your competitors dominate the niche.

Keyword research ranks as one of the top SEO factors, along with link building and content marketing. The number of organic searches a website returns depends wholly on the keywords that are used. To drive traffic to your site and promote your products, you must use practical keyword research tools, find related markets, long-tail keywords and determine a popular (profitable niche). In turn, ranking well in search engine results for specific topics will follow. Ultimately finding out what people are searching for will put you in a solid position to achieve your website marketing strategy and business goals.

The next step in finding the right keywords to target is understanding how difficult a keyword is to rank well in search engines. Following keyword research, answer these critical questions How many people are searching for the keywords you have researched? What’s your level of competition? How many sites are targeting the exact keywords as you? The answers to these questions are crucial in finding out whether or not your keywords will rank well in the search engines. Find out exactly what people are searching for, write the best answers for them on your site, and know that those keywords are great money makers. However, if your competition is too intense and no one can find you, all of your SEO efforts may be wasted.

All our SEO clients have seen significant growth across their SEO campaigns and within their niche. Our success rate depends on many factors and timescales depending on what we find when discussing with a client. We are often employed to reverse Google penalties, change previous mistakes and errors, extend timescales before we can down to the actual SEO work, and start building a company online visibility. But you can be sure that our work brings lasting success, be that implementing a three month local SEO strategy for a small business or taking on a vast 100,000 product e-commerce website.