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Mobile Friendly SEO Tips

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Businesses searching for Mobile-Friendly SEO services in Newcastle can look no further than Digital Tepee. We aim to use our expertise to generate relevant traffic to your website via organic search engines such as Google, Yahoo and Bing with a professional 1-2-1 service. We understand how to optimise a website or page to show up on organic search results on a mobile device where the searcher’s intentions are crucial to finding local business services or products. Critical elements of SEO include not just Google listings but also business directories and relevant industry listings to provide search results and a mobile-friendly website.

mobile first seo

Mobile First

Attracting customers to your store and retaining that business is the key to growth in any retail or e-commerce store. Website growth can easily be achieved using the power of a mobile optimised website and a local SEO search strategy. Google has its separate index for mobile content known as ‘Mobile First’, so not only are you missing out on potential customers today, the future of all search is pointing directly to mobile technology. Moving your focus onto mobile will not only impact your bottom line. It will grow your companies ability to engage with prospective customers directly or to exist via their mobile devices, which are with them day and night from the moment they wake till they go to bed.

In most sectors, if you are missing out on being found on mobile, you are ignoring a large chunk of your potential customer base. A joint report by Google and Nielsen estimated that when customers can look up products and services from mobile devices, they participate in a sales conversion 28% of the time. The report also found that 73% of mobile searches trigger additional action and conversions, 36% continued research, 25% visited the retailer’s website, 18% shared information. As more of the web becomes mobile-friendly and end-users rely more on smartphones to make purchases, this number will only increase.

Having an online presence throws up many opportunities for a company to generate organic interest in a product or service, especially with the correct marketing plan. However, all the hard work can be lost if you can’t satisfy the curiosity of net surfers that wish to check out your offering from their tablet or smartphone.

No matter if your primary focus is in the B2B or B2C spheres, a consumer-led move to mobile has, in turn, created a trickle-down effect which means that every type of customer takes it for granted that a mobile-based solution will be able to meet their needs. Whether this is accessing a website, purchasing products, making an enquiry or registering interest in a service.

How SEO Works

Right now, people are searching for businesses like yours and the products you sell. Digital Tepee consultants know how SEO works. We connect you with customers without the need for paid Google Ads. Ensure your e-commerce site appears in the top 10 organic search results for keyword search strings with buying intent. Mobile-friendly SEO is key to this strategy and is more critical than ever before.

Way back in 2012, marketers produced some startling research that provided a clear picture of how media consumption is changing. While the consumption share of every other form of media had gone down in the preceding three years, this covers TV, radio and print – mobile had increased year on year and continued to gobble up the market share to this day.

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What Is Mobile Optimization?

In a nutshell, creating a new platform for your website to be viewed on a mobile phone or tablet needs adjusting from the desktop view seen on a PC or laptop. Providing an optimised experience for the end-user to view content quickly is key to mobile optimisation.

Taking into account screen sizes and load speeds of pages must be considered from the offset. Ensuring your website is mobile-ready will give you an advantage over competitors who inadvertently push the customer away with no mobile-friendly version of their site.

It is also essential to remember that the user has less space to view search results with the reduced screen size. Without sacrificing quality information, ensure that all titles, meta descriptions and URL’s are as concise as possible.

Your business has a local element more than likely, remembering your content needs optimising for local search. Ensuring your company name, address, and phone number are standardised and include your city and state name in your site’s metadata.